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Playmate Malt Liquor
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Playmate Malt Liquor

Price: $900.00

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This is a relatively rare can.  On June 20, 1966, the publishers of Playboy Magazine brought suit in a U.S. District Court in PA against the Sunshine Brewing Co. for trademark infringement.  The suit alleged that Sunshine began using the term Playmate as early as December, 1964.  Sunshine also has sought registration of the term Playboy but later abandoned this application.  The publishers of Playboy claimed an earlier and widespread use of the terms Playboy and Playmate.  The suit sought damages as well as a preliminary and permanent injunction.*

*Source:  Reading Eagle, June 20, 1966.

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Product SKU 120051
Book # 109-33
Grade A1+
Brewery Sunshine Brewing Co.
City Reading
State PA
Type Zip Top
Size 12 oz
Date 1963

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